Pas Reform appoints new representative for UK and Ireland

30 June 2014

Pas Reform appoints new representative for UK and Ireland

Pas Reform Hatchery Technologies has appointed Peter Furlong as its representative in the UK and Ireland.

Formerly production director of P.D. Hook Hatcheries, Peter brings a wealth of hatchery and poultry management experience to the role, which aims to further Pas Reform’s successful international expansion in Europe.

With a family background in farming, Mr Furlong says he has watched Pas Reform go from strength to strength over the years under the direction of a strong, dedicated management team.

“Pas Reform’s unique, innovative Smart™ technologies have made the company a world leader in single stage incubation”, he says. “This together with new innovations in hatchery automation and climate control systems put Pas Reform in pole position as a single source supplier for the poultry industry and I am delighted to have this opportunity to contribute to the Company’s growth in the future.”

Pas Reform’s CEO, Bart Aangenendt, says of Peter’s appointment: “With more than a decade of hatchery experience, Peter understands the challenges that face hatchery owners in the future.

“His appointment will bring exceptional customer care and service to our customers in the UK and Ireland.”

Peter Furlong takes up his new post on July 1st and can be contacted by phone on +44 7885 745 999 or by email at


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