28 January 2014
IPPE day one: NatureForm Hatchery Technologies sets its sights on North America.
NatureForm Hatchery Technologies, the result of a new partnership between US-based NatureForm and international hatchery technology innovator Pas Reform, has set its sights firmly on growth on the opening day of this year’s IPPE in Atlanta.
The company sees an integral role for single stage incubation expertise in a forward-facing US poultry industry – and with substantial growth forecast in the USA, the timing of the new venture, says President Steve Warren, is no accident.
“Substantial growth is forecast for the US poultry industry over the next years,” he says, “Single stage hatcheries deliver an excellent return in terms of efficiency and productivity – and this company now delivers the most advanced, comprehensive range of single stage incubation, hatchery automation and climate control systems in North America.”
NatureForm Hatchery Technologies welcomed colleagues from Pas Reform’s senior team in The Netherlands to IPPE this year, with an invitation to meet industry colleagues old and new as Day 1 of IPPE 2014 got underway in Atlanta.