Pas Reform appoints new Sales Director Western Europe

7 March 2013

Pas Reform appoints new Sales Director Western Europe

Pas Reform has further bolstered its sales force in Western Europe, with the strategic appointment of Erwin Prinzen as Sales Director Western Europe.

Mr. Prinzen takes up his new role from March 1, when he will continue to strengthen Pas Reform’s presence across Western Europe, with specific responsibility for the sales and marketing of hatchery automation systems (HAS) worldwide, increasing demand for which has prompted this key appointment for Pas Reform’s sales team. 

With core responsibility for key account management, Erwin will also identify and engage new business opportunities in his role to actively promote, stimulate and facilitate local representation and distributorships. 

Previously with AQUA Industrial Water treatment BV, a former Stork company, and Prinzen BV in similar roles, Erwin is looking forward to joining Pas Reform’s international team: “This is a very fast-moving period of expansion and investment for Pas Reform, as a globally recognized name for first class hatchery solutions.

“I will be working with a dynamic, professional team and very much look forward to meeting our customers.” 

Bart Aangenendt, CEO of Pas Reform Hatchery Technologies, welcomed Erwin to Pas Reform, saying he was bringing a wealth of sales management experience to this new role. “Erwin understands our business”, he said, “I look forward to seeing Pas Reform’s presence further strengthened across Europe - and to further advances in the hatchery automation market.”

Erwin Prinzen can be contacted on + 31 6 22 542 445 or by email, to 


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