To qualify for a GIO (Good Industrial Design), products must meet the highest standards of aesthetic, functionality, innovation and materials used. “For SmartPro™ to be recognised in this way is a tremendous achievement”, says Pas Reform’s marketing director, Henry Arts, “and a testament to the knowledge, dedication and passion of Pas Reform’s R&D, product development and engineering teams.”
In being assessed for the Awards, SmartPro™ delivered against every criteria in the Professional Products category, winning the right to display the prestigious GIO mark. Other prominent recipients of the GIO 2011 included Sara Lee and Philips.
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