Armenia’s Arax chooses Smart from Pas Reform

6 June 2011

Armenia’s Arax chooses Smart from Pas Reform

Leading Armenian poultry farm Arax has elected to work with Dutch hatchery technology specialist Pas Reform for a new turnkey hatchery project that will deliver 15 million day old chicks a year.

The new hatchery will include SmartSet™ and SmartHatch™ incubation systems and a full suite of hatchery automation equipment, as well as comprehensive climate control and water conditioning systems.

Arax is an integrated complex, with a market-leading reputation for the highest quality product. The company’s operations span the complete production cycle, from egg production to meat processing and with onsite facilities including vaccination, chiller, a well-equipped lab and feed factory.

With high quality outputs from birds fed on natural, non-additive products, demand for Arax products continues to rise, prompting the decision to invest in the new Smart™ hatchery complex.

The poultry farm produces more than 70 per cent of poultry meat and meat products for its domestic market. In the short-term, Arax will enter the Georgian market, with plans also to extend its product range with semi-finished items and sausages, sold throughout the Trans-Caucasian market.

Pas Reform’s Representative Mr. Mushegh Mkrtchyan has, he says, been most impressed by the progressive and quality-focused approach of Arax. “This is a company with an exemplary reputation for healthy products of the highest quality and a firm focus on the future. 

“Pas Reform is delighted to be involved in the further development of Arax Poultry Farm, to meet its future goals.”

L-R: Pas Reform’s representative Mr. Mushegh Mkrtchyan (Morris Group) and Arax’ Director Mr. Khachik Matevosyan.