Armenia’s Arax chooses Smart from Pas Reform

June 6th 2011

Armenia’s Arax chooses Smart from Pas Reform

Leading Armenian poultry farm Arax has elected to work with Dutch hatchery technology specialist Pas Reform for a new turnkey hatchery project that will deliver 15 million day old chicks a year.

The new hatchery will include SmartSet™ and SmartHatch™ incubation systems and a full suite of hatchery automation equipment, as well as comprehensive climate control and water conditioning systems.

Arax is an integrated complex, with a market-leading reputation for the highest quality product. The company’s operations span the complete production cycle, from egg production to meat processing and with onsite facilities including vaccination, chiller, a well-equipped lab and feed factory.

With high quality outputs from birds fed on natural, non-additive products, demand for Arax products continues to rise, prompting the decision to invest in the new Smart™ hatchery complex.

The poultry farm produces more than 70 per cent of poultry meat and meat products for its domestic market. In the short-term, Arax will enter the Georgian market, with plans also to extend its product range with semi-finished items and sausages, sold throughout the Trans-Caucasian market.

Pas Reform’s Representative Mr. Mushegh Mkrtchyan has, he says, been most impressed by the progressive and quality-focused approach of Arax. “This is a company with an exemplary reputation for healthy products of the highest quality and a firm focus on the future. 

“Pas Reform is delighted to be involved in the further development of Arax Poultry Farm, to meet its future goals.”

L-R: Pas Reform’s representative Mr. Mushegh Mkrtchyan (Morris Group) and Arax’ Director Mr. Khachik Matevosyan.