Pas Reform appoints new office in Indonesia

3 December 2010

Pas Reform appoints new office in Indonesia

Pas Reform has further bolstered its sales force in the Asia-Pacific region, with the appointment of a new Sales Director and the opening of a fourth sales and service office.

The Dutch hatchery technology company has a strong and growing presence in a region that forms an important focus within Pas Reform’s international strategy. Mr. Bas Kanters MSc, 39, joins the company’s existing Asian Sales team from the newly opened Indonesian office – where his responsibilities extend beyond Indonesia, to include customers in South Korea, Thailand, Australia and New Zealand.

Pas Reform Indonesia will operate as a sales and service centre, with the focus on swift, direct customer response and technical follow up. Customers will also have access to Pas Reform Academy – and Bas and the Indonesian team will work closely with Pas Reform’s existing offices in Malaysia, India and Thailand.

With more than 10 years’ livestock industry experience,  Bas graduated in 1996 with an MSc in Animal Science from Wageningen University (The Netherlands).  He has lived and worked in Asia for 5 years, with previous roles as area sales manager for Hybro BV and more recently area sales manager for VDL Agrotech equipment from the Netherlands.

“This is an important step in my career”, says Bas, “ and I am very pleased to be taking it with Pas Reform’s dynamic team in Asia. Great work has been done here,” he says , “ and I have been impressed, especially in recent years, by the Company’s  progress since the introduction of Smart single-stage incubators – and by its commitment to its customers.”

Pas Reform CEO Bart Aangenendt comments, ‘A few years ago, realizing the current and future potential of Asia within our world wide operations, we set out a new strategy for Asia that focused on local presence in the region.'

“We started that journey in 2008 with the opening of the office in Kuala Lumpur and have continued to grow, opening a sales and service centre in India in 2009. Bas has lived and worked here for a number of years. He understands the challenges and opportunities for the poultry industry - and we believe his skills will help us to achieve further growth in Asia with advanced, single-stage technologies."