Sales expansion for Pas Reform do Brasil

December 26th 2009

Sales expansion for Pas Reform do Brasil

Pas Reform’s plans for expansion in Latin America have received a boost, with the appointment of Mr Adaile de Castro Filho to the position of sales consultant for Pas Reform do Brasil on specific key accounts.

With more than 30 years’ experience in the poultry business, Sr. Castro is well known and respected in the Brazilian poultry market, from his former position as superintendent at the Hygen group out of Rio Claro. He brings with him both operational expertise,  as well as an extensive knowledge of the Brazilian poultry market and its key players.

After working in the broiler sector for more than three decades, Castro is, he says, looking forward to working in the hatchery technology sector. “This is a future-focused, technologically-driven market”, he says, “and here in Brasil, there is a massive commitment to – and investment in – emerging technologies that focus on delivering uniformity and quality to enhance productivity.

“Pas Reform’s growing strength in recent years has been most convincing – and I am very excited to be joining such a dynamic, fast-growing company.”

“Sr. Castro is a very welcome addition to our team in Brasil,” concludes Pas Reform director of sales and business development, Mr. Bouke Hamminga. “His experience in this part of the world will be invaluable – both to us and to our customers, and we are looking forward to working with him, to further deliver our plans for international growth.”