Smart growth for Russia's Prioskolje with Pas Reform

9 April 2007

Smart growth for Russia's Prioskolje with Pas Reform

Based on performance since launching in 2004, Russia's fast-growing Prioskolje Group has confirmed that it will continue to work in partnership with leading hatchery technology company Pas Reform, for the development of a fourth new hatchery complex that will bring the company's total capacity for hatching eggs up to 150 million per year.

Since the company was founded just over three years ago, Prioskolje has invested for growth, to rapidly become one of Russia's largest poultry integrators. The company was among the first to adopt Pas Reform's Smart hatchery technology when it was first launched in 2004.

Operational start up at the new 60 million egg hatchery - the fourth in the Prioskolje Group's integration - is planned for the end of May 2007, and comes as part of a much broader investment programme that also includes a new feedmill, slaughtery, rendering plant, water treatment system and dedicated new housing to accommodate both parent stock and broilers.

From the outset, Prioskolje's vision was to create a most modern, technologically advanced, high performance integration. And Pas Reform's then newly launched Smart incubation technologies seemed to offer the most advanced capabilities in single-stage incubation.

And Mr Nikolai Tolstoy, First Deputy to the General Director, describes the results gained with Smart at the company's three existing hatcheries as no less than 'astonishing'.

He explains: "To achieve the highest efficiency and lowest cost price, Prioskolje's research team has maintained an ongoing test programme, to identify and understand the influence of incubation and chick quality on growth and performance in the farm.

"Results were astonishing," he continues. "Feed conversion was influenced up to 8 points, when compared with the results gained in our previous [non Smart] hatchery operations."

Prioskolje's General Director, Mr Bobritskij, concludes: "Belgorod region has a leading position among other regions in poultry meat production, which is not an easy position to maintain. But with the support of the regional Government and in particular the Governor of Belgorod region, Mr. Savchenko, we are able to contribute to the development of Russia's own agricultural poultry sector, by providing for a future less dependent on meat imports."

Mr. Bobritskij pays tribute to the hard work and dedication of people, not only within Pioskolje, but also those building Russia's agri-business economy, who strive daily to promote the highest of standards in poultry meat production.