Smart expansion in North Africa

July 10th 2006

Smart expansion in North Africa

After working with Pas Reform for many years, leading Moroccan integrator Dar El Fellous has renewed its commitment to the Dutch hatchery technology company by choosing its Smart Incubation systems for a major new hatchery project in El Jadida.

The company has built two new state-of-the-art hatcheries, one for its layer operations and the second as a broiler hatchery, which have been equipped with 24 new SmartSet™ setters 115 with integrated heating and cooling system and 24 Smarthatch™ hatchers.

Dar El Fellous has commissioned an entire ventilation system from Pas reform for the new broiler facility, which incorporates air handling units, pressure controls for the different parts of the hatchery, and a fully automated chick handling, counting and boxing system. First phase operations out of the new broiler production site have capacity for 40 million d.o.c. per annum.

For the layer facility, previous generation Pas Reform incubators have been upgraded to include a warm water heating system, with new build including ventilation and automation systems to streamline operations.

Dar El Fellous president, Mr. Guenoun, comments: "We have worked for many years with Pas Reform to our full satisfaction- and the introduction of their new Smart Incubation system has coincided well with our plans for these new green field projects.

"Our own experience has shown us that the Pas Reform machines are highly durable – and now the Smart systems are proving that the latest incubation technology can be deployed to deliver significant benefits in practice, which is all the more powerful when combined with operational reliability."

Pas Reform's commitment to serving the North African market with ready access to service engineers and stocks of spare parts are, says Mr. Guenoun, also very compelling reasons to continue to enjoy working with the Dutch company.

"It is a real boost when such a long-established customer chooses to continue working with us, and we are delighted that Dar El Fellous has awarded us these two new hatchery projects", says Mr. Bart Aangenendt, president of Pas Reform. "Pas Reform is targeting strategic growth for the coming years in the North African region, and we trust this expansion programme with Dar El Fellous will serve to illustrate the benefits of partnering with Pas Reform, both in terms of the quality of the hatchery systems we manufacture, and in terms of our comprehensive service network there in the years to come".

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