Agro Oven plans Smart modernisation

3 January 2006

Agro Oven plans Smart modernisation

As news emerges that hatchery technology company Pas Reform is opening a new subsidiary in Russia, Ukranian poultry meat producer Agro Oven has confirmed that the Dutch company's Smart hatchery technology has been selected for the modernisation of its hatchery operations in the Dnepropetrovsk region next year.

Founded in 1995, poultry meat producer Agro Oven has invested substantially in its agri-business operations for almost ten years, to develop a significant share of the growing domestic poultry meat market.

The decision to modernise with Pas Reform's Smart hatchery technology was sealed when Agro Oven's vice-director technical development, Mr. Sergey Dmitrjuk and financial director Mrs. Irina Vladimirovna Melnejthuk met with Pas Reform sales manager Mr. Michaël Kampschöer in Dnepropetrovsk, Ukraine.

Pas Reform's new Smart™ single-stage incubation system has been well received worldwide since its launch last year, and for Agro Oven the decision was, says Sergey Dmitrjuk, primarily due to the short spread of hatch that can be achieved.

"The ability to manage the development of the chick embryo while it is still in the egg is very compelling," he explained. "This enables us to actively manage the incubation process, to reduce the hatch window to just 12 hours, which delivers greater uniformity than has previously been possible."

Modern poultry genetics have significantly changed the physiology of the chicken embryo, which naturally has an impact on the incubation process. Pas Reform's Smart™ hatchery systems have been designed specifically to meet the three key challenges facing modern hatcheries: advancing genetics, uniformity and post-hatch performance.

Pas Reform's experienced project management team will work in partnership with Agro Oven to install SmartSet™ setters, SmartHatch™ hatchers, the SmartDrive™ incubator control system and the SmartCenter™ hatchery management information system, together with the new hatchery automation system. A dedicated programme of training for Agro Oven personnel will be provided by the Pas Reform Academy.