Pas Reform expands into Russia

2 January 2006

Pas Reform expands into Russia

Dutch Hatchery Technology Company Pas Reform has further underlined its commitment to global expansion and close market co-operation, with the opening of a new subsidiary, Pas Reform Russia, to serve growing markets in Russia and Belarus.

Pas Reform Russia is headed by Managing Director Wim Schaafsma, formerly a senior project manager at Pas Reform's Zeddam headquarters in The Netherlands, and Commercial Director Anna Kolygina, who will be permanently based in Belgorod, at the centre of one of the country's main poultry producing regions some 600 km south of Moscow.

"Russia and the C.I.S. countries are still major importers of poultry meat," explains Mrs. Kolygina, "despite having the capacity and capability to meet demand with domestic production.

"We therefore expect to see major growth here in the coming years, as producers gear up to capitalise on the opportunities - and meet the challenges - of increased demand."

Pas Reform Russia will fully reflect its parent company's commitment to working in partnership with customers, delivering the full range of products, parts, technical support and services for the region, for the much acclaimed Smart™ hatchery systems (incubators, hatchery automation systems and hatchery climate control systems).

Pas Reform Russia is headed by Managing Director Wim Schaafsma, formerly a Senior Project Manager with Pas Reform in The Netherlands, and Commercial Director Anna Kolygina. Their highly qualified team includes Sergey Pogudkin, Senior Engineer, Anna Kopnina, Office Manager, Oksana Pisklova, Marketing Manager, and Galina Zaborskaya, Accountant.

A comprehensive range of project management services includes full hatchery planning and design services - either to expand on existing facilities, or to develop new Greenfield sites. And customers of Pas Reform Russia will also have access to the Pas Reform Academy, a dedicated training facility that shares the combined knowledge of a team of recognised authorities on embryology, incubation, genetics, hatchery management and technical training. Academy training can be provided either onsite or at Pas Reform's Dutch headquarters.

The 'Academy' has become an important contributor to the success of Pas Reform's commercial partnerships worldwide in recent years, and Wim Schaafsma believes that in Russia too, these highly practical and relevant training programmes will bring substantial benefits to customers. "The Academy delivers the most up-to-date intelligence in such a way that it can be easily incorporated into daily practice, to deliver tangible results in the hatchery," he says.

Pas Reform already has a string of successful projects to its credit, with leading hatcheries in Russia, Ukraine, Kazakhstan and other C.I.S. countries.


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