Radwa Saudi Arabia doubles capacity with Smart

January 1st 2006

Radwa Saudi Arabia doubles capacity with Smart

Radwa Food Production Company, a dominant player in the premium quality poultry segment in Saudi Arabia, and part of the innovative and diverse Aal Taher Group,� has announced that it will extend hatchery operations to further strengthen and consolidate its share of the domestic market using Smart technology from Dutch supplier Pas Reform.

Mr. Adel Sultan, Managing Director of Radwa Food Production and Mr. Michaël Kampschöer, Sales Manager of Pas Reform Hatchery Technologies

Radwa is to double capacity up to 26 million birds per year, and work has begun on a new purpose-built complex that is being constructed alongside the company's existing hatchery operations at Jeddah. The new Smart systems will be delivered in February next year, to come fully online by June 2006.

Chicken meat consumption in Saudi Arabia stands at around 900,000 tonnes per annum, and with per capita consumption averaging 40 kilograms a year, Saudi consumption of chicken is among the highest in the world.

Some 60 per cent of Saudi consumption is supplied by the domestic poultry sector, in which Radwa occupies a dominant position. Since 1982, the company's success and reputation have been earned by providing premium quality foods to match the world's highest standards. Trade customers consistently acknowledge Radwa as being responsible for setting standards in the Kingdom, in each of the three sectors in which it currently operates through its fresh, frozen and added value product ranges.

"We have selected Pas Reform's Smart incubation system, with the aim of improving day old chick uniformity, which is a prerequisite to optimum farm management and achieving the lowest possible feed conversion rates", says Mr. Adel Sultan, Managing Director of Radwa Food Production. Pas Reform's Smart incubation system has been designed specifically to meet this requirement, along with genetic advancement in modern breeds and the optimisation of post-hatch performance, as the three key challenges facing modern poultry producers.

Key features of Smart technology include reduced heat-up time, increased cooling capacity, integrated heating and cooling, pre-heating, PID control combined with set points per incubator section, and Pas Reform's Automated Hatching System (AHST).

Besides delivering SmartSet™ setters, SmartHatch™ hatchers, SmartDrive™ incubator control systems and the SmartCenter™ hatchery information system, Pas Reform will also supply a complete line of Hatchery Automation Systems, to optimise chick quality and hatchery results.

The systems are flexible, manageable and easy to clean. They only require a minimum of maintenance and will deliver the added benefits of lower costs and dramatic improvements in the working environment for Radwa's hatchery personnel.

Pas Reform sales manager, Mr. Michaël Kampschöer, is delighted with Radwa's decision. "After working together for 25 years, Radwa's selection of Smart hatchery technology heralds a whole new era in our very long-standing relationship, and we look forward to supporting the continuing growth and success of this committed and innovative company, as it strengthens its position in what is clearly a very dynamic and forward-looking market."

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Asad Yaseen, Sales director Middle-East