Pas Reform expands into France

4 December 2005

Pas Reform expands into France

As part of a continuing international expansion programme, Dutch hatchery technology company Pas Reform has appointed Mr. Pierre Joris to develop its presence in the French, Belgian and selected francophone African markets for its innovative single-stage Smart incubation system.

Mr. Joris is well-known in the poultry sector, with a career that spans more than 30 years working at a senior level in sales and marketing roles in the America's, Asia, Europe, the Middle East and Africa.

"Pas Reform is a unique company, having held a pre-eminent position in incubation technology for more than 85 years", says Joris, speaking about his new role for Pas Reform. "It is a pioneering challenge to establish Pas Reform's first formal presence in France, and I believe that the Smart incubation technology, combined with the comprehensive support of dedicated project management and technical guidance from the Pas Reform Academy creates an excellent platform for significant growth here."

Pas Reform has enjoyed significant sales growth since the launch of its Smart single-stage incubation system last year, and is currently developing its international network to fully support rapid expansion in markets worldwide.

The company's president, Mr. Bart Aangenendt, welcomes Mr. Joris to a fast-growing team. "Pierre brings with him a wealth of experience in international sales and marketing in the poultry sector," he says, "and demonstrates a highly focused and service-oriented mentality which fits well with Pas Reform's approach.

"France is an important market, and one for which we believe our product portfolio is very well suited. With Pierre's experience and knowledge, we look forward to taking our place as a strong, strategic partner for the poultry sector here."

Joris will represent Pas Reform's full line of products, including Smart incubators, hatchery automation systems and hatchery climate control systems, and will have the full support of Pas Reform's Sales, Project Management and Training facilities in Holland.

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