Major new Gambian farming initiative launches with Smart™ technologies

October 15th 2014

Major new Gambian farming initiative launches with Smart™ technologies

A groundbreaking new farming initiative launched in the Gambia is employing Pas Reform’s Smart™ incubation technologies at the heart of its operation, the first to be created as part of a fully supported framework to support and encourage agribusiness re-development for future stability in the country.

Farato Hatchery Farms has been created by EMPAS, the Gambia’s leading poultry processing company, to initiate an integrated poultry value chain that aims to re-construct a poultry industry with sustainable socio-economic benefits.

The Farato Hatchery is the country’s first state-of-the-art facility, producing 100,000 day old chicks per month. Rapid growth is anticipated, as the new operation returns full control over product quality and overcomes the cost challenges of transportation and losses in transit experienced by local farmers who previously could only source chicks from Senegal.

Farato Farms currently employ 100 women and youths in its operations to produce fresh, healthy Halal chicken, with this number expected to more than double very quickly.

The company’s product is marketed throughout the Gambia as Moggie Chicken and recognized as a trustworthy, high quality product, against the backdrop of the Government’s ‘Back to the land’ call in support of agribusiness development to deliver greater independence, employment and improved living standards.

Pas Reform CEO Bart Aangenedent comments: “Pas Reform is very proud of its involvement in this initiative – we look forward to working with EMPAS to ensure the success and duplication of the Farat Hatchery model to support regeneration throughout the Gambia.”

 

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