A Century of Milestones

The rich timeline that traces Pas Reform’s 100-year history in the hatchery business features many product launches, a steady flow of innovations and continuous expansions through organic growth and acquisitions. But one thing remains the same: Pas Reform’s commitment to deliver the highest number of best-quality chicks!

A simple farmyard animal

Before 1900

A simple farmyard animal

Until the beginning of the twentieth century, the chicken was simply viewed as a farmyard animal and poultry farming was very much a secondary business. The meat was only eaten on very special occasions and eggs that were not for personal use were either exchanged for other necessities, or sold on the local market.

1919 - 1950

From broody hen to artificial incubation

1919

1919

Pas Reform’s story begins in 1919, when Gerrit Pas (1890-1930) turns his skills in developing a new incubation system and establishes the ‘Reform’ incubator factory

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1920

1920

Gerrit develops the Flatbed (Vlakbroeder), Reform’s first branded incubator, with a capacity of 60 hatching eggs and marketed as the ‘Gold Standard’

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1921

1921

In the 1920s Reform’s activities also include the manufacture of poultry houses and other related products, such as feeding troughs and brooders

1925

1925

Reform expands its portfolio by launching the Incubation station (Broedcentrale), with a capacity up to 200 hatching eggs per unit

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1926

1926

In the mid-1920s Reform expands rapidly and in 1926 a new factory hall is built, with a capacity of 250 incubation stations per year

1926

1926

Reform factory team in 1926. Gerrit is in the centre, wearing the hat. In that year recruitment of 14 skilled workers help expand Reform’s production

1930

1930

Theo Pas (1901-1986) takes over the business and pulls Reform through the crisis years of the 1930s

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1931

1931

Reform exhibits an Incubation station at the Ornithophilia fair in 1931 in Utrecht, The Netherlands

1932

1932

During the crisis years Reform turns to the manufacture of household electrical appliances to keep the factory operational

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1939

1939

The iconic Drum incubator (Trommelbroeder) makes its debut in 1939, with a capacity of 3,500 hatching eggs

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1950 - 1960

From post-war domestic market recovery to major international expansion

1950

1950

In the early 1950s the drum-type incubator finds a ready market in The Netherlands, and is also welcomed by hungry foreign markets

1950

1950

Reform internationalizes in search of new markets and business opportunities. The company starts to establish a sales network, first across Europe and then beyond

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1951

1951

Sales subsidiaries are established in Germany and Italy, which deliver strong growth in these countries

1956

1956

Building blocks of the future: post-war factory expansions, to keep pace with the company’s international expansion

1956

1956

In the mid-1950s Reform introduces major developments in the construction of the drum incubator: egg turning becomes fully automated and the wooden cabinet is replaced with aluminium

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1960 - 2000

From multi-stage incubation to automated single-stage

1958

1958

By the end of the 1950s the drum incubator is further developed - by locating the hatcher section behind the setter section

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1959

1959

Theo’s sons join the family business, to drive important technological changes and scale up Reform’s operations

1966

1966

Reform introduces the ‘Single-Stage’ incubator, with a capacity of 100,800 hatching eggs. Named the Drive-In, it completely changes the hatchery business

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1968

1968

Success to be celebrated: Reform delivers its 1000th single-stage incubator

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1969

1969

Reform is renamed ‘Pas Reform’ and reveals a new, modernized brand design

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1978

1978

Pas Reform becomes The Netherland’s first industrial equipment manufacturer to introduce microprocessors for its process control and alarm functions

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1981

Pas Reform acquires Dutch incubator manufacturer Econoom, based in Nijkerk. As a result of the take-over Pas Reform’s service base is substantially increased – both in The Netherlands and abroad

1982

1982

Before the end of the twentieth century, Pas Reform successfully launches a series of single-stage models, including Drive-In, Atlas and Corridor

1984

1984

The Ten Cate family takes over the Pas Reform family business, providing new opportunities for business expansion

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2000 - 2019

From incubator manufacturer to supplier of integrated hatchery solutions

2001

2001

Pas Reform Academy is established, driving new product development and hatchery management training

2004

2004

Pas Reform launches Smart™ single-stage incubation technologies

2005

2005

Global expansion in the early 2000s brings about new and developing markets. In 2005 Pas Reform Russia opens in Belgorod, Russia

2008

2008

Pas Reform do Brasil is formed

2010

2010

Pas Reform launches SmartPro™ single-stage incubation technologies

2011

2011

Pas Reform opens new offices in India, Indonesia and Malaysia

2011

2011

Pas Reform’s incubation system receives a GIO Award for good industrial design

2012

2012

Pas Reform acquires Lan Handling Technologies, a specialist in custom-made handling solutions

2013

2013

Pas Reform introduces the animal friendly SmartCount™ counting and dosing system, which combines high capacity with gentle handling of day-old chicks and improved traceability

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2013

2013

Pas Reform opens a new Global Distribution and Training Center in Doetinchem, The Netherlands, and wins the national Building of the Year Award

2013

2013

Pas Reform’s SmartPro™ incubation system receives the prestigious international ‘Red dot’ Award for high design quality

2014

2014

Pas Reform expands into the US, with the integration of NatureForm Hatchery Technologies

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2015

2015

Pas Reform launches the SmartCenterPro™ hatchery management system, to deliver precise, consistent process control, analysis and reporting for every level of hatchery operations

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2015

2015

In 2015 Harm Langen is named as the new CEO of Pas Reform, succeeding Bart Aangenendt, who takes over as CEO of Holding Company Hydratec Industries NV

2016

2016

Pas Reform launches SmartPro™ NF, to accommodate a wide variety of tray types, including both US and European sizes

2016

2016

Pas Reform introduces the SmartCare™ service and support programme, designed to meet the specific needs of each individual customer

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2018

2018

Pas Reform launches the SmartStart™ post-hatch feeding solution, promoting the development of robust day-old chicks and reducing the need for antibiotics

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2019

2019

Pas Reform celebrates 100 years as a company

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