Pas Reform appoints new Sales Director

January 23 2019

Pas Reform appoints new Sales Director

As part of its continuing programme of international expansion, Pas Reform has appointed John de Rijk to the role of Sales Director.

John will work with Pas Reform’s sales, project management and service teams, to provide equipment and support solutions for the growing base of hatchery customers in the UK, Ireland, Scandinavia, Israel, Greece and Francophone Africa.

John previously held positions in The Netherlands – with Noldus Information Technology, and at Stanley Healthcare Solutions, where he managed agents, distributors and customers in the Benelux, Scandinavia, Africa and the Middle East. He also has significant experience of solution selling, both in Benelux and abroad.

Commenting on his appointment, John says: “As a globally operating company with a strong focus on innovation and service, Pas Reform was very attractive to me. I am eager to use my skills to help drive this dynamic, hard-working organisation to the position of market leader in the regions I’m now responsible for.”

John reports directly to CEO Harm Langen, who says of his appointment: “We are delighted to welcome John to the team. The proven skills and experience he brings to Pas Reform will help to further build our reputation and generate exciting new business opportunities.”

John will be based at Pas Reform’s Zeddam office and can be contacted directly on +31 6 11 184 012 or by email at

Need help?

Bouke Hamminga, Director International Sales & Business Development